if you like it then you shoulda put [your watermark] on it

Yeah, not sure “watermarking” is a legitimate verb, but you know what I mean.

Today we’re talking watermarks and, more specifically, why you need them. Oh! and in case you aren’t sure what a watermark is – it’s essentially your logo or a variation of your logo that you can place over photos to ensure that no one steals them. In case you aren’t sure why it’s called a watermark…join the club.

Why are they important? It’s simple, really… so no one gets their filthy mits on your pictures and tries to pawn them off as their own.

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Though the concept of watermarking is pretty straight forward, there’s actually some important strategy involved in terms of execution.

**For this tutorial I’ll be using a watermark that I recently designed for Jessica and free stock photos that I grabbed from this site** ff4l_watermark

 

Here’s an example of proper and strategic watermarking.

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…and here’s why it works….

There are three things that you want to consider when designing and placing your watermark.

1. The Design: The most important consideration when making your watermark is ensuring that it’s easy to read.

Here are some tips for readability:

– Use bold fonts
– Space your letters out a bit
– If you’re going to use a script font, make sure that it’s not too thin

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Also, when designing watermarks for clients I provide them with a black version and a white version that they can use interchangably depending on their picture. The black version may be more suited for images that have a lot of white space, whereas the white version would work well with darker photos.

2. Sizing and opacity: Obviously you want your watermark to be moderately noticeable, but you don’t want it to take away from the picture. Be sure that your watermark isn’t too large or bold. I recommend clients set their watermarks to anywhere between 25% – 50% opacity.

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3. Placement: This is key! As I said, you don’t want the watermark to be obnoxiously intrusive…do_dont_placement

but, you don’t also don’t want to place it somewhere that can be easily cropped to get rid of the mark…

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I recommend integrating the mark within the frame of your photo’s main focus, but offsetting it enough so it doesn’t cover any important elements.

Easy enough, right? But definitely important for ensuring the safety and credibility of your images! If you have any other questions, feel free to leave them below! Or if you need a watermark designed for you, I’d be happy to help! Click on over to my design website and shoot me a message :)

Happy Monday, folks!

I woke up like this | “No Makeup” makeup look

Usually trying to achieve an effortless look takes more effort than it does to look your 3 year old niece did your makeup….blindfolded.

Buuuuut, I finally think I’ve found some full-proof products that will make you look like you just just woke up after sleeping for 12 hours while little fairies sprinkled magic dust all over your face. That’s what we all want, right?
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The first product that I use is this Loreal daily glow renewal moisturizer. Shamefully I never took moisturizing seriously until a few months ago and assumed that the $4.99 generic brands I was using were “just as good” as the expensive stuff. I was so wrong. This moisturizer has made such a difference in the texture and appearance of my skin. Seriously. Game changer. 

This next product is a hidden gem that I probably never would have discovered had I not had far too much time on my hands to browse the beauty aisle at Target. I was initially attracted to this Pixi H20 Skin Tint because of the packaging (always in designer mode), but after I read the information on the back of the box, I was really interested in the product.

“Innovative complexion-enhancing gel tint for a smooth, fresh faced look all day. Cooling & refreshing formula gives a flawless finish to skin that feels much lighter & more breatheable than a traditional foundation. Hydrating, long-lasting & water-resistant. Suitable for even the most sensitive skin.”

Essentially it’s a tinted face gel rather than a cream.

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When I swatched the gel on my hand I was a little skeptical about the products claims.It was really watery and seemed to just sit on the surface of my skin.middle

But once I started blending it in to my hand, the gel began to absorb in to my skin really seamlessly.last

The first time that I used the gel on my face I didn’t notice much of a difference in terms of coverage, but after a few minutes it began to oxidize and transform to the color of my skin.

Finally, I like to finish this look with a nude lip. My natural lip color is “I just drank a gallon of koolaid” red, so I typically rock a subtle neutral shade to blend in with the rest of my face. I’ve experimented with a ton of different nudes and my hands-down-favorite-for-life is this Maybelline Colorsensational in the “bare all”. It’s the perfect shade. It looks a little dark (and used) in this picture, but it’s really natural once you apply it.

And that’s it! 5 minutes, 3 products, and we’re good to go!

I usually rock this look to a yoga class and / or the gym. I can attest that it’s officially “bikram-proof”, which I think is the most legitimate test of a makeup’s wearability. I also like it because it’s really lightweight, so if I decide to put on more makeup later on in the day, it goes on seamlessly without smudging or caking.

What’s your go-to look and what are your everyday favorite products? 

i do it for love (free downloads!)

You know how sometimes a song just comes in to your head out of nowhere? I honestly didn’t even know that I knew this song until I started singing it. Personally I think it was a subconscious confirmation of how much I love what I do and why I do what I do. Or I heard the song on the radio and forgot…

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Either way, it’s a pretty simple, yet profound, one-liner, isn’t it? And so easily applied to everything we do in life. All of our actions, decisions, experiences can be and should be rooted in a pursuit of love. Love can manifest itself in relationships, in work, in food, in dancing, in writing. All facets of our life have the potential to instill love in our hearts, and as long as we allow that pursuit to be our intention, always – life is going to be pretty damn fulfilling.

I created this desktop wallpaper to remind you – while you’re replying to a nasty e-mail at work, cradling your crying child at 3:00 in the morning, or scrubbing burnt kale chips off the bottom of your baking pan (I’m looking at you, Robin!) – that the purpose of everything you do is for love.

…and in case you’re digging the mint / coral vibe as much as I am, I whipped up some corresponding iPhone wallpapers…’cause I love ya! love_feature

Download links

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iPhone wallpapers // stripes ♥︎ watercolor ♥︎ polka dots [ mint background ] ♥︎ polka dots [ coral background ]

…speaking of free things…have you entered this giveaway yet?!