Yeah, not sure “watermarking” is a legitimate verb, but you know what I mean.
Today we’re talking watermarks and, more specifically, why you need them. Oh! and in case you aren’t sure what a watermark is – it’s essentially your logo or a variation of your logo that you can place over photos to ensure that no one steals them. In case you aren’t sure why it’s called a watermark…join the club.
Why are they important? It’s simple, really… so no one gets their filthy mits on your pictures and tries to pawn them off as their own.
Though the concept of watermarking is pretty straight forward, there’s actually some important strategy involved in terms of execution.
Here’s an example of proper and strategic watermarking.
…and here’s why it works….
There are three things that you want to consider when designing and placing your watermark.
1. The Design: The most important consideration when making your watermark is ensuring that it’s easy to read.
Here are some tips for readability:
– Use bold fonts
– Space your letters out a bit
– If you’re going to use a script font, make sure that it’s not too thin
Also, when designing watermarks for clients I provide them with a black version and a white version that they can use interchangably depending on their picture. The black version may be more suited for images that have a lot of white space, whereas the white version would work well with darker photos.
2. Sizing and opacity: Obviously you want your watermark to be moderately noticeable, but you don’t want it to take away from the picture. Be sure that your watermark isn’t too large or bold. I recommend clients set their watermarks to anywhere between 25% – 50% opacity.
3. Placement: This is key! As I said, you don’t want the watermark to be obnoxiously intrusive…
but, you don’t also don’t want to place it somewhere that can be easily cropped to get rid of the mark…
I recommend integrating the mark within the frame of your photo’s main focus, but offsetting it enough so it doesn’t cover any important elements.
Easy enough, right? But definitely important for ensuring the safety and credibility of your images! If you have any other questions, feel free to leave them below! Or if you need a watermark designed for you, I’d be happy to help! Click on over to my design website and shoot me a message
Happy Monday, folks!